Arthur and Tanq love Lis

03 9 10

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How did you get here?

We moved here from SF in summer of 2005. We knew we wanted to leave the Bay Area and we had always had a city crush on Portland, so we gave our landlord notice and drove up to Portland to check it out for the first time ever. I was lucky enough to get my resume in Michele’s hands by means of a woman I worked with at Chiat\Day. I interviewed and was asked to get in touch once I moved up here. We drove back to SF. On the 4th of July we packed a Uhaul and made it to Portland by midnight. One week later I was freelancing on Starbucks.

Who/what inspires you?

Fresh ideas, artists of all types and all over the place, travel

What do you work on here at Wieden+Kennedy?

Levi’s

Easy question, what do you outside of work?

Camp, hike, ski, snowshoe…get outside with the dogs

What’s a random, fun fact that others would love to hear?

Lucky for my mom, I was so chubby and lazy as a baby that I didn’t walk until I was 18 months old.

What do you love to do?

Travel

See some of Lis’s little loves in the sun:

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Arthur and Tanq sunning.

1.
How did you get here?
We moved here from SF in summer of 2005. We knew we wanted to leave the Bay Area and we had always had a city crush on Portland, so we gave our landlord notice and drove up to Portland to check it out for the first time ever. I was lucky enough to get my resume in Michele’s hands by means of a woman I worked with at Chiat\Day. I interviewed and was asked to get in touch once I moved up here. We drove back to SF. On the 4th of July we packed a Uhaul and made it to Portland by midnight. One week later I was freelancing on Starbucks.
2.
Who/what inspires you?
Fresh ideas, artists of all types and all over the place, travel
3.
What do you work on here at Wieden+Kennedy?
Levi’s
4.
Easy question, what do you outside of work?
Camp, hike, ski, snowshoe…get outside with the dogs
5.
What’s a random, fun fact that others would love to hear?
Lucky for my mom, I was so chubby and lazy as a baby that I didn’t walk until I was 18 months old.
6.
What do you love to do?
Travel
7.
If you could interview one other person in the studio, who would it be and
why? Kennedy, he counts as part of the studio, right?
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Hell is dark and has a news crew.

03 8 10

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This month’s First Thursday event focused on the entire Dante’s Inferno campaign. It also highlighted the pre-release campaign called, “Highway to Hell” as well as the second stage final release campaign. It was a great way to show the media what we worked on and called attention all the stuff we made within studio.

Visitors were greeted with warnings both on glass windows and on hand painted signs. We also had copies of the game for people to play with.

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Wild postings were placed, but were stolen soon afterward. We wanted to to create a sense of mystery with the posters. The only thing info was the general location and the date of the show.

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All the exhibits also had props made specifically for the viral/broadcast spots. Here you can see the kneelers and wii-motes used in MassWePray.

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We got a local cake maker to fashion some corpse cakes for our gluttony table. Delightful for all the senses.

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Each exhibit had a display showing the process imagery, editorial, websites, and associated movies.

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Ken Smith from Channel 8 stopped by to talk about the show. Eric and Paulo were quick to answer all the questions he had for the impromptu news story.

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Karen K. and Peter Y., the two headmasters on this project.

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Here is one of the many intermittent work meetings trying to finalize all the details before the show opened up.

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A few images of the many hands putting together the pop-up art show in a matter of days. It was rewarding and exhausting at the same time.

Dante’s Inferno is a new Electronic Arts action/adventure video game that takes place in  Hell. In our video game version of the famous epic, Dante is a Crusade veteran who returns from battle to discover he must journey through the nine circles of Hell to rescue his beloved Beatrice, whom Satan has stolen for his bride. Players, assuming the role of Dante, must descend from the earth’s surface down through the nine circles of Hell (Limbo, Lust, Gluttony, Greed, Anger, Heresy, Violence, Fraud and Treachery—each level more frightening than the last) to rescue Beatrice from Satan’s grasp. To generate excitement and awareness for the game, we created an interactive campaign leading up to the launch that brought Dante’s Inferno to life. Each month we created unique and provocative executions that were designed to generate conversations and controversy about the game.
Once we had the attention of the gaming community, it was time to go big—to enlarge our focus beyond each individual circle and showcase Hell in all its infernal glory with our launch campaign and to do it in a way that brought the game to life. Go big we did, placing the first video game on the Super Bowl since 1991.

Check out the statement below:

Dante’s Inferno is a new Electronic Arts action/adventure video game that takes place in  Hell. In our video game version of the famous epic, Dante is a Crusade veteran who returns from battle to discover he must journey through the nine circles of Hell to rescue his beloved Beatrice, whom Satan has stolen for his bride. Players, assuming the role of Dante, must descend from the earth’s surface down through the nine circles of Hell (Limbo, Lust, Gluttony, Greed, Anger, Heresy, Violence, Fraud and Treachery—each level more frightening than the last) to rescue Beatrice from Satan’s grasp. To generate excitement and awareness for the game, we created an interactive campaign leading up to the launch that brought Dante’s Inferno to life. Each month we created unique and provocative executions that were designed to generate conversations and controversy about the game.

Once we had the attention of the gaming community, it was time to go big—to enlarge our focus beyond each individual circle and showcase Hell in all its infernal glory with our launch campaign and to do it in a way that brought the game to life. Go big we did, placing the first video game on the Super Bowl since 1991.

Check out the details.

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We have new things for you to wear and carry.

03 4 10

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We just added some new shirts and tote bags to the Tease store. While you are not wearing your new shirt, you can carry it inside your new bag. This is called a Complete Product Functional Interchange System (CPFIS). You could probably also wear the bag if you cut holes in it.

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Also, a big THANK YOU to NOTCOT, for saying thank you for our thank you note and calendar. I hope they thank us for this thank you blog post. How quickly time flies since we released these 2010 calendars…in January. February is gone but you can relive it with the 2010 Goodness Calendar! Get one before your life has passed you by.

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Going to Hell in a Handbasket

03 2 10

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THIS THURSDAY, YOU’RE INVITED TO GO TO HELL

The spot on the Super Bowl was but a small part of a massive campaign created to support EA’s video game, Dante’s Inferno. In the ten months prior to the game’s launch, we made fake video games and gothic porn, sent out severed hands, created fake protests and ran treacherous infomercials on WWE encouraging people to steal their sibling’s spouses – all to commemorate the nine sinful circles of Hell (and promote the game).

We’re very proud of the work that our small army of perverts, miscreants and advertising professionals created for this campaign. Rarely does an ad campaign justify an exhibit but there are so many handcrafted pieces to look at  (to say nothing of the videos, websites and events) that it was a must to show it all together.  Please come see, smell, touch and drink beer with each of the executions that paved our Highway to Hell.

Dante’s Inferno First Thursday
Wieden+Kennedy
224 NW 13th
Portland, OR 97209
5pm-8pm

For those who can’t come to our event, see it streaming here at 5pm PST.

Below are some of the elements you’ll see.

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Bird of a feather flock together

02 25 10

There are times where having discounts from clients backfire.

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Word to the wise… don’t let Kelly into your closet. She’ll steal your look.

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Lev Alder Roberts Troyer

02 19 10

We got this missive in our in-boxes Monday morn from Troyer.

Lev Alder Roberts Troyer was born February 13th, 2010 at 4:52 am. He came in at 7lb 14oz and 20” long. Maya was amazing during an intense four-hour labor that came on full-force and stayed that way until we held him in our arms. I guess Lev decided that if he was coming out he wasn’t going to waste any time at it.

Lev and Maya are happy and healthy.

Nice work everybody!

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LevAlder_Family[1]

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Love for Haiti…

02 8 10

Thank you, thank you all for your generous support on opening night! What a fantastic success.  We are thrilled by the positive response. You helped us reach over $3500 on sales of our Haiti posters on our opening night with an additional dollar for dollar match by W+K.

$7000 raised in one night is HUGE!!!

If you couldn’t make it, or are hundreds of miles away, check out all of our limited-edition posters. Wieden+Kennedy will match sales on all orders of the Haiti posters on our site, with all proceeds to MercyCorps Haiti Recovery Efforts.

If you haven’t given already, this is the perfect time to make your donation to Haiti’s recovery and have double the impact.

Again, many thanks for all of your heartfelt support.

xo
W+K Studio

Check out the show on a rainy First Thursday.

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photos by AL

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The Late Shift

02 3 10

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Buried in basement we have Walker (plus Curtis, Ademar and hoards of others) working non-stop to get our posters ready for the show.

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Photos by PY

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Zine Show Recap

02 2 10

You too can hold this book! $10 + shipping. Anna Shelton, Ashby Lee Collinson, Erik Blad, Jay Cover, Jason Overby, Peter Larsson

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David Kennedy: Man in Black

02 2 10

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Take a look at Kennedy’s profile in the Oregonian. Love that dude.

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