Last month, via W+K alum Asia Wright, Joe and Rehanah got the interesting opportunity to re-design an internal Nike presentation showcasing one of Nike’s most interesting and unique endeavors – 255 Studio in NYC.
255 is a one of a kind design/retail space where Nike hosts top talent from the New York creative community to mix seasonally relevant sport and design and give consumers a hands on product experience. Consumers can select from a robust assortment of unique apparel and embellishment created exclusively within 255 Studio, or can customize the experience with a 255 Studio Design Consultant. These one-on-one appointments allow the consumer to choose from a menu of applications applied to Nike Sportswear icons. A consumer can also draw inspiration from the available graphics to embark on a bespoke experience resulting in a garment that is truly one of a kind and available immediately.
The books we created needed to reflect this sportswear culture as well as the unique qualities of the 255 Studio. They were printed and stitch-bound to stay with the bespoke apparel theme, and covers and end leaves were silkscreened with black ink on black paper stock. Each book was packaged in its own zippered pouch, sewn in-house from cotton fleece in organic heather grey and black. We created five color-ways and embellished each pouch with custom 3D embroidery.
Nice work guys!
