Posts Tagged ‘process’

WKStudio and Ecotrust. Watercolor and the world.

Monday, January 30th, 2012

 

You probably saw Katie and Alisha (and AD Andrew Wilcox) working on topographic map like art pieces a few months back.

This project had zero budget. Actually less than zero budget. So everything had to be hand-crafted in house. Katie and Alsiha had tons of help with models/supply/errands from folks like Chelsea, Walker, Nishat, Sam and Ademar.

Production on this was largely hope, luck, chance….no one really knew how the ink would respond once it hit the wet art pieces. And though we were a little hesitant on “ruining” the clean versions with ink, everyone was super happy with the end results.

Check out the beautiful stills that Kyle took for us.

For Ecotrust, a conservation organization based in Portland, OR, W+K was tasked to plant the seed for the next big conservation movement. The focus is on bioregions — and living with an awareness for the land on which you live. We created 30 tiny topographic maps made of paper and wood. We slowly fed colored inks to small areas on these maps and filmed the natural movement of the ink through the tiny paper worlds. Over this we created a manifesto for the movement, accompanied by a powerful drum track courtesy of “Portland Taiko.”

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Nike’s 225 Studio in NYC

Wednesday, June 2nd, 2010

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Last month, via W+K alum Asia Wright, Joe and Rehanah got the interesting opportunity to re-design an internal Nike presentation showcasing one of Nike’s most interesting and unique endeavors – 255 Studio in NYC.

255 is a one of a kind design/retail space where Nike hosts top talent from the New York creative community to mix seasonally relevant sport and design and give consumers a hands on product experience. Consumers can select from a robust assortment of unique apparel and embellishment created exclusively within 255 Studio, or can customize the experience with a 255 Studio Design Consultant. These one-on-one appointments allow the consumer to choose from a menu of applications applied to Nike Sportswear icons. A consumer can also draw inspiration from the available graphics to embark on a bespoke experience resulting in a garment that is truly one of a kind and available immediately.

The books we created needed to reflect this sportswear culture as well as the unique qualities of the 255 Studio. They were printed and stitch-bound to stay with the bespoke apparel theme, and covers and end leaves were silkscreened with black ink on black paper stock. Each book was packaged in its own zippered pouch, sewn in-house from cotton fleece in organic heather grey and black. We created five color-ways and embellished each pouch with custom 3D embroidery.

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Nice work guys!

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The Late Shift

Wednesday, February 3rd, 2010

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Buried in basement we have Walker (plus Curtis, Ademar and hoards of others) working non-stop to get our posters ready for the show.

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Photos by PY

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Building Away

Wednesday, January 27th, 2010

The Levis crew built a bunch of campaign books for the client.  Great work by the creatives and studio team. Take a quick peek inside to see some of the work that went up.  Ryan McGinley did the photography for the Go Forth campaign.

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Idle hands are the Devil’s playthings…

Thursday, November 5th, 2009

You hear that quote in one form or another, but it’s the truth in the studio.

A new game is coming out for a client and we’ve been working hard to create some keepsakes for influential bloggers. You can check out the news we’ve been getting for the Greed Box.  The box actually contained a check for a substantial amount of money.

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Depending on what the recipient did with the money, a follow-up box would come.  One specific box for the virtuous, another box for the squanders and another for the wasters.

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Check out the gallery for some details on the craft and process. Big ups on all who worked on this stuff.  Looked great after some long hours.  Busy studio hands create devilish boxes.

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