1. How did you get here?
It was pretty much being at the right place at the right time. I had just graduated from college back in ‘09 and ended up getting an internship position at Nike as an apparel graphic designer. After the internship period was over, I was extended twice before I left for W+K. I loved my job there and met an amazing amount of talented people, but I really missed creating things for print; which is why I ultimately chose W+K. I got to interview with Michele with a little bit of help from Mr. Ribeiro and within a few weeks I was officially in. Choosing between Nike and W+K was definitely one of the toughest decisions I’ve ever made in my life; it was heart breaking to give the news about my departure to my creative director as he was a true mentor and also because he was the first person ever who trusted me and my work. Looking at the brighter side of things, I didn’t fall far from the Nike family tree since W+K is like a distant cousin. In any case, I couldn’t be happier being here at W+K and everyday I’m thankful for it
2. Who/what inspires you?
My parents, my friends, my co-workers, anything coming out of Switzerland, grid systems, Brockmann, Modernism, Aicher, Kamekura, Wyman, Build, tDR, Charley Harper, Peter Saville, Eames, Rams, D-Fuse, Boards of Canada, Joe Hisaishi, signage systems, medicine packaging, shipping labels, those little icons on VCRs and cameras, IATA airport codes, airports, airplanes, airline livery, HUDs, interface graphics from the first Jurassic Park movie, sneakers, foreign films, documentaries, Takeshi Kitano, Habitat skateboard graphics, stuff I find online, and weird stuff in general.
3. What do you work on here at Wieden+Kennedy?
For the most part, I’ve worked on stuff for Target and Coke, but I get to work on lots of other projects whenever I hit that “available” email.
4. Easy question, what do you do outside of work?
I work constantly outside of work. Freelance projects and self-initiated projects keep me busy most of the time; sometimes till the early morning hours. I’m also a typographer and like to create and sell my own fonts online. However, whenever I have some extra spare time from being a design geek, I like to hang out with friends and I also like to play around with software synthesizers in order to compose crappy music.
5. What’s a random, fun fact that others would love to hear?
I can understand and speak fluent Spanish (and don’t have an accent when speaking it); therefore, I am able to eavesdrop on any conversation in Spanish whether you’re from Madrid, Guadalajara, or Buenos Aires.
6. What do you love to do?
Unfortunately, my guilty pleasure is sleeping… I love to sleep; especially when I remember my dreams, which in my case, is very rare. On the rare occasion that I do remember them, sometimes I get crazy ideas of which I jot down on a notepad shortly after I wake up. However, after I’m 100% fully awake, I realize that 9/10 times those ideas are really stupid and don’t make any sense, but at least I’m left with one great idea.
7. What’s the best thing that ever happened to you?
The internets.

















