THIS THURSDAY, YOU’RE INVITED TO GO TO HELL
The spot on the Super Bowl was but a small part of a massive campaign created to support EA’s video game, Dante’s Inferno. In the ten months prior to the game’s launch, we made fake video games and gothic porn, sent out severed hands, created fake protests and ran treacherous infomercials on WWE encouraging people to steal their sibling’s spouses – all to commemorate the nine sinful circles of Hell (and promote the game).
We’re very proud of the work that our small army of perverts, miscreants and advertising professionals created for this campaign. Rarely does an ad campaign justify an exhibit but there are so many handcrafted pieces to look at (to say nothing of the videos, websites and events) that it was a must to show it all together. Please come see, smell, touch and drink beer with each of the executions that paved our Highway to Hell.
Dante’s Inferno First Thursday
Wieden+Kennedy
224 NW 13th
Portland, OR 97209
5pm-8pm
For those who can’t come to our event, see it streaming here at 5pm PST.
Below are some of the elements you’ll see.
![image[1]](http://blog.wkstudio.com/wp-content/uploads/image110.jpg "image[1]")
![image[1]](http://blog.wkstudio.com/wp-content/uploads/image14.png "image[1]")
