The circle of Greed and Hording gave way to the circle of Anger. The studio elves has been cranking away building all sorts of things to send to people for a new game coming soon. We packaged a minature Rick Astley in each box and sent him off to some influential bloggers. Big ups to all those working on the boxes only to have them destroyed.
Here’s a bit of the process work.
Tags: projects
Can you white people stop saying ‘big ups’? Also whats the deal with all this twee little deignery masturbation? Is this how W+K is choosing to implement their design strategy – through trite little pranks and anti-canvassing business cards? I mean, does shit like that even warrant talking about? Elevate before you escalate, people.
@bore
“big ups… on that comment” and white people don’t write the blog. only model minority people do…
Way to copy something that has already been done . . . lame
http://www.wiispin.com/2009/10/08/squeeballs-v-spore-hero-unboxing-style/
I don’t think WK did that spore promotional, but they did do the advertising a while back.
@pandora
So the fact that they used wood qualifies this as a copy? I guess that means I can’t send stuff in boxes anymore. Wouldn’t want to “copy” the hundreds of millions of others who’ve sent stuff in boxes.
You fail.
Whelp, better stop using coffins because dead people go in wooden boxes. No good, original ideas, I guess.
@pandora, do some research before you key in your response. The whole point was to get publicity. Bonus points for them actually having a concept.